![]() ![]() What’s important in Google News optimization Crawling and indexing: As with other websites, news-optimized sites should not be excluded from crawling via robots.txt.HTML: The entries should be submitted as HTML and not as PDF or other formats.Clean linking: Google cannot read a link to news articles via JavaScript.Clear URLs: Every article should be reachable via a clear URL.There were originally also specific meta tags for news, but these are no longer supported today. Google refers to its general quality guidelines that also apply to news entries. Mobile optimization: The submitted sites should also be optimized for mobile end devices.Non-advertising: News entries should offer news like a news portal, not advertising contributions on products or services.Google does not specify a text length however, guidance is more than 350 words. Sufficient share of text: For a headline to appear in the news search, the associated text must not be too short.Minimal share of advertising: If a site is to be listed in News, the share of advertising on the site must not be too high.This allows the network to assert itself against fake news, for example. No misrepresentations: Google News must touch upon correct facts and cannot include any misrepresentations or incorrect information.Transparency: It is recommended that every published entry should contain the name of the author as well as contact information of the editor.Authors must therefore create unique content, even if this inevitably does not apply, particularly in reports from news agencies. Originals: All submitted content must be original and cannot be copied from other sources.Topicality: All articles must overwhelmingly report on current events.If these are fulfilled, Google can take up the site in News: Requirements for uptake in Google Newsįor a website to be successfully listed in Google News, both general guidelines and technical guidelines must be observed. The topicality of the source plays a very important role as does its authority. The display of news and the ranking of the URL has its own criteria that deviate from the conventional algorithm of the search engine. Those who want to search for news using a certain keyword can also specifically select the “News” section within the Google search. Mobile news sites are usually listed as AMP in the SERPs. The news compiled by Google is issued both in desktop search and mobile search. If a page is included in Google News it can generally benefit from significantly higher traffic than conventionally indexed websites. For a website to be listed as a snippet in Google News it must fulfill various technical and quality criteria and be included in the news program for publishers by Google. ![]()
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